About tourism statistics: first-time and repeat visitors to Estonia

Jaanika Ait, Mari-Liis Perend

Foreign visitors to Estonia include almost four times more repeat visitors than first-time visitors. Most repeat visitors (91%) come to Estonia from nearby countries. Compared to first-time visitors, they make more shopping and transit trips, visit friends and relatives, but come less for holiday. First-time visitors as a group are more diverse ‒ approximately two-thirds of them arrive from countries further away.