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According to Statistics Estonia's survey on information technology, the use of artificial intelligence-based technologies has risen significantly in 2024 compared with the previous year, and cyber security has become increasingly important. 5% of enterprises used at least one AI technology in 2023, whereas in 2024, this figure has risen to 14%. Of large enterprises, 10% said they had experienced a disclosure of confidential data.

Data from Statistics Estonia show that the most popular online services used by the population in Estonia are banking and email. Compared with 2023, the number of social media users has increased – up by 5.7% in 2024.

Sigrid Saagpakk, analyst at Statistics Estonia, said that a smart TV is the most common Internet of Things device in Estonia, used by 57% of internet users. “The second most popular group of devices includes smart watches, wireless headsets and GPS devices, which are used by over a half (53%) of the respondents. Internet-connected home audio systems and smart speakers are also fairly common (28%),” added Saagpakk. Smart fridges and robot vacuums Internet-connected home appliances and voice-activated virtual assistants, such as Alexa or Siri, are gaining popularity – their use has grown by 35%

According to Statistics Estonia, the data from the innovation survey show that 48% of enterprises covered with the survey were technologically innovative in 2008 and 35% of them had implemented during the last three years organisational or marketing innovation. For a quarter of enterprises the innovativeness resulted in environmental benefits either within enterprise or for customer.

Statistics Estonia’s survey “Information technology in enterprises” shows that the use of artificial intelligence (AI) by Estonian enterprises is steadily increasing. The use of data analytics is also growing.