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Data analytics involves collecting, processing, and analysing large amounts of data and making decisions based on this information. Tiina Pärson, leading analyst at Statistics Estonia, said that the use of data analytics in enterprises has quickly gone from being a niche skill to a common and natural part of daily work. “Data analytics is like a compass for enterprises, allowing them to better understand the market and their customers, increase efficiency, and make data-driven decisions. Two years ago, approximately 19% of enterprises used data analytics, while this year the figure stands at

“People’s consumption habits change, technology evolves, and more and more data become available. Statistics Estonia must keep up with these developments, and we must continuously update our methodologies,” explained Urmet Lee, the Director General of Statistics Estonia. The methodological changes introduced in January concern food products and electricity. “Good cooperation with electricity providers and retail chains now allows us to calculate the consumer price index in Estonia more accurately than ever before. It means that a quarter of the data for the consumer basket are now obtained

Robert Müürsepp, the National Accounts Service Manager at Statistics Estonia, said that GDP growth was last over 2% in the first quarter of 2022. “GDP increased for the fourth quarter in a row,” he said. “In the case of most economic activities, their contribution to GDP in the first quarter was positive, although mostly modest,” added Müürsepp. He said that, for the third consecutive quarter, manufacturing was the biggest driver of economic growth as its value added was up by 7%. Administrative and support service activities also had a significant impact with a 11.6% increase in value added

“Until now, the state has been collecting various data from entrepreneurs, but with this application the state is, for the first time, returning such a large amount of valuable information back to the entrepreneurs,” explained Sirli Heinsoo, Head of the Digital Economy Department at the Ministry of Economic Affairs and Communications. She added that the application returns an analysis compiled from the company’s own submitted data, helping entrepreneurs assess their strengths and weaknesses and compare their company with others. “The more accurate the data submitted to the state, the more

Kadri Rootalu, the service manager of population and education statistics at Statistics Estonia, said that the demographic trends of recent years continued in 2025. “Last year, over 6,000 more people died than were born. Emigration remained at the level of 2024, but immigration decreased. Net migration was negative for the first time since 2014. The population of Estonia declined by 7,041 overall,” explained Rootalu. The number of births was under 10,000 for the second time in history 9,092 children were born in 2025, which is 6% less than in 2024. “Compared with 2024, there were 600 fewer

Johanna Linda Pihlak, analyst at Statistics Estonia, said that the turnover volume of enterprises engaged in the retail sale of automotive fuel grew by 15% year on year, despite the sharp increase in fuel prices. “One of the reasons was the uncertainty felt by consumers – fearing future price hikes, people started to stock up on fuel,” noted Pihlak. Compared with March 2025, the turnover volume of stores selling manufactured goods increased by 10%. At the same time, the turnover volume of grocery stores continued to decline in March and was down by 2% year on year. “The turnover volume of

Johanna Linda Pihlak, analyst at Statistics Estonia, said that retail trade volume started to grow again in January this year and the growth continued in February. “The growth rate, however, was slightly slower in February than in January,” she added. In February, the increase in the volume of retail trade turnover was influenced by enterprises engaged in the retail sale of automotive fuel and by stores selling manufactured goods. Compared with February 2025, the volume of turnover grew by 17% in enterprises engaged in the retail sale of automotive fuel and by 8% in stores selling manufactured