According to Statistics Estonia, there has been a considerable rise in the use of Internet of Things devices over the last four years. The use of smart TVs has risen by 30%, and the use of smart watches has increased by as much as 60%. Internet-connected home appliances and voice-activated virtual assistants are also increasingly popular among households. 

According to Statistics Estonia, in 2024, Estonian accommodation establishments served 3.6 million tourists, which is 5% more than in 2023 but 5% less than in 2019. 

According to Statistics Estonia, accommodation establishments served 205,000 tourists in January 2025, which is 6% more than in the same month a year earlier. The number of foreign tourists increased by 15%, while the number of domestic tourists decreased by 1%.

According to Statistics Estonia and Eesti Pank, in 2024, Estonia’s exports of services grew by 7% and imports by 5%. Exports of services totalled €12.5 billion and imports €9.5 billion at current prices. The balance of foreign trade in services was in surplus by €2.9 billion, which is €333 million more than in 2023.