Statistical activity code: 40411
Broadcasters by type of owner; total duration of broadcasting
Mean daily duration of broadcasting per broadcaster by type of broadcast
Employees of broadcasters by occupational group
Type of owner
Broadcasts for children – programmes intended for children up to the age of about 11 years.
Broadcasts for youth – programmes intended for youth at the age of about 12–19 years.
Broadcasts of general interest – see “Broadcasts of human interest”.
Broadcasts of human interest – programmes concerned with different fields of life, different activities or leisure, personal problems, etc. Until 2000 there existed a similar category “Broadcasts of general interest”.
Cultural and scientific broadcasts – programmes concerned with the enrichment of knowledge in a non-didactic way regarding various spheres and phenomena in the arts, literature, linguistics, philosophy, sciences, etc.
Educational broadcasts – programmes intended primarily to educate and in which the pedagogical element is fundamental.
Entertainment – programmes intended primarily to entertain (excluding music programmes, movies and fiction), like TV-games, TV-competitions, quizzes, talk shows, etc.
Fiction – productions based on fiction (feature films, serials and series, sitcoms, animation, transmissions of theatre performances, etc.).
Informative broadcasts – programmes intended primarily to inform about facts, events and theories together with explanatory background information (excluding educational programmes, sports and news, but including transmissions from the Parliament).
Infotainment – programmes intended primarily to inform but with substantial entertaining elements.
Mean daily duration of broadcasting per broadcaster – total yearly duration of broadcasting divided by the number of days per year (365, 366 in leap year) and by the number of broadcasters.
Music broadcasts – programmes in which music plays a predominant role.
News – programmes intended primarily to inform audiences about facts, events (news casts, news flashes, bulletins, etc.).
Own production (in-house production) – programmes produced by broadcasting organisation by its own services and under its editorial responsibility, in general with its own production facilities.
Programme staff – persons whose daily duty is to take part in programme making of a non-technical nature (journalists, editors, etc.).
Religious broadcasts – programmes based on different forms of religious service or similarly inspirational programmes intended to morally guide the audience.
Sports broadcasts – sports news, competitions, roundups, sports commentaries, profiles of players, etc.
Technical staff – persons concerned with the planning, installation, maintenance and operation of all the organisation’s assets.
Teleshopping – programmes directly presenting offering goods and services for purchase.
Text-TV – teletext-in-vision consisting of selected news and information pages from the broadcaster’s teletext service, which may be considered as part of normal programme output.
Total duration of broadcasting – total yearly duration of broadcasting (hours).
Three television channels and five radio stations of Estonian Public Broadcasting
List of the Consumer Protection and Technical Regulatory Authority of television channels and radio stations authorised to provide media services (temporary television or radio service providers are excluded)
Some radio stations that are known to have been active last year
Estonia as a whole
The dissemination of data collected for the purpose of producing official statistics is guided by the requirements provided for in § 32, § 34, § 35, § 38 of the Official Statistics Act.
The treatment of confidential data is regulated by the Procedure for Protection of Data Collected and Processed by Statistics Estonia (in Estonian). See more details on the website of Statistics Estonia in the section Õigusaktid.
Notifications about the dissemination of statistics are published in the release calendar, which is available on the website. Every year on 1 October, the release times of the statistical database, news releases, main indicators by IMF SDDS and publications for the following year are announced in the release calendar (in the case of publications – the release month).
All users have been granted equal access to official statistics: dissemination dates of official statistics are announced in advance and no user category (incl. Eurostat, state authorities and mass media) is provided access to official statistics before other users. Official statistics are first published in the statistical database. If there is also a news release, it is published simultaneously with data in the statistical database. Official statistics are available on the website at 8:00 a.m. on the date announced in the release calendar.
The TV channel viewing statistics can be found on the website of the research company Kantar Emor at www.kantaremor.ee.
Data are published under the subject area “Social life / Culture” in the statistical database at http://pub.stat.ee.
The dissemination of data collected for the purpose of producing official statistics is guided by the requirements provided for in § 33, § 34, § 35, § 36, § 38 of the Access to microdata and anonymisation of microdata are regulated by Statistics Estonia’s procedure for dissemination of confidential data for scientific purposes.
Data serve as input for statistical activity 20901 “Business register for statistical purposes”.
To assure the quality of processes and products, Statistics Estonia applies the EFQM Excellence Model, the European Statistics Code of Practice and the Quality Assurance Framework of the European Statistical System (ESS QAF). Statistics Estonia is also guided by the requirements in § 7. “Principles and quality criteria of producing official statistics” of the Official Statistics Act.
Statistics Estonia performs all statistical activities according to an international model (Generic Statistical Business Process Model – GSBPM). According to the GSBPM, the final phase of statistical activities is overall evaluation using information gathered in each phase or sub-process; this information can take many forms, including feedback from users, process metadata, system metrics and suggestions from employees. This information is used to prepare the evaluation report which outlines all the quality problems related to the specific statistical activity and serves as input for improvement actions.
Ministry of Culture
Users’ suggestions and information about taking these into account are available on the website of Statistics Estonia at http://www.stat.ee/statistikatood.
Since 1996, Statistics Estonia has conducted reputation and user satisfaction surveys. All results are available on the website of Statistics Estonia in the section User surveys.
If necessary, the missing data are imputed, therefore, the coverage is good.
The data are comparable across the countries that participate in the UNESCO media statistics.
The main data on television and radio have been published since 1993. Due to different reasons, the data in the time series are not fully comparable, but the deviations are not as substantial as to disrupt the time series. The mean daily duration of broadcasting per broadcaster by type of broadcast is published since 1997. As the methodology for the collection of television data changed, a new time series for the mean duration of broadcasting was started in 2008. In 2017, a new time series for more detailed data on the employees of broadcasters was started.
The published data are aggregate data on broadcasters (not data by broadcasters), and the same information is not generally collected elsewhere. When comparing the statistics with data from other sources, differences in definitions and methodology should be taken into account.
The outputs of the statistical activity are coherent. Due to rounding, the sums received by adding numbers in tables are not always equal with the total.
The population is 60 objects. Census has been used.
DATA FROM OTHER STATISTICAL ACTIVITIES
Data are collected and the submission of questionnaires is monitored through eSTAT (the web channel for electronic data submission). The questionnaires have been designed for independent completion in eSTAT and include instructions and controls. The questionnaires and information about data submission are available on the website of Statistics Estonia in the section Questionnaires.
The data are collected with the official statistics annual questionnaires “Television” and “Radio” .
The data are compared with the data of previous periods. All columns are checked to make sure that they have been completed as required.
In the case of missing or unreliable data, estimate imputation based on established regulations will be used.
Variables and statistical units which were not collected but which are necessary for producing the output are calculated. New variables are calculated by applying arithmetic conversion to already existing variables.
Microdata are aggregated to the level necessary for analysis.
The collected data are converted into statistical output. This includes calculating additional indicators.